Industries4 case studies
AgenciesThe AI production partner behind the campaign.
Agencies bring us the part of the idea their production budget can't reach. We make it inside your process, match it to what you shot, and the client relationship stays yours.
- National finalist, Financial Review AI Awards 2026
- Bhuja · Australian Unity · Road Safety Tasmania · Darrell Lea
Bhuja · Real Food. Bold Crunch., 2026. TVC produced by CRATER, AI environments by Absolutely AI.
01The problem
The board is approved. One shot can't be filmed.
Every agency knows the moment. The idea is sold, the client has signed it off, and somewhere in the board is a location you can't afford, a moment nobody can safely stage, or a product that hasn't been photographed yet.
That is the part we make. Not a new idea and not a new relationship: the hardest shot in your board, produced to the standard the rest of the campaign is held to.
02The work
Made with agencies
- 1Shoot day behind every location in Bhuja's relaunch TVCBhuja
- 4Regional worlds built around one studio shootAustralian Unity
- 30+Launch assets in about ten days, to the agency's conceptsDarrell Lea
03How we work
Inside your process, not around it
- 01
Your idea, your process
We take the concept as it stands, or help solve the part that isn't solved yet, and work to your timings, your review points and your client's approvals.
- 02
Matched to what you shot
Talent, wardrobe and product stay exactly as captured. The world is built around them, with camera angle, lens, light and grade matched until the seam disappears.
- 03
Options, not one attempt
Real alternatives go back for review, and agency and client notes come back into the work instead of triggering a rebuild.
- 04
Handed back, ready for your edit
Finished elements, cutdowns and formats delivered to your post team.
04Services
The services behind it
- AI Commercials Environments, hybrid shots and the cutdowns, delivered into your edit.
- Visual Campaigns Key visuals and out of home, built around your photography.
- AI Video Services Production support for films and launches, from one shot to the whole edit.
- AI Product Photography New products photographed, digitised and placed in any scene the concept needs.
05Questions
Common questions
Do you deal with our client directly?
Only if you want us to. By default we work to you, inside your process, and the client relationship stays yours.
Can you match footage we have already shot?
Yes, and it is a large part of the work. For Road Safety Tasmania we built a wallaby into a night-time commercial that was already in the can, matched to the headlights, the rain and a camera angle that couldn't change.
Can you work from our concepts and scripts?
Yes. Darrell Lea's launch ran to Supermassive's concepts and scripts. We can produce a board as it stands, or work with you on the part that isn't solved yet.
Can you be on set?
Yes. Jamie van Leeuwen was on set for Bhuja's relaunch TVC, produced by CRATER, supervising the AI side of the shoot.
