What changes for creatives and brands when anyone can make anything, and what does not. The TED talk, built out for your audience.
02
From brief to broadcast
How AI production works on real campaigns: one shoot day and every backdrop built for Bhuja, more than 40 assets from one idea for Sheridan, a Sydney Harbour scene UFC could never have filmed.
03
The great debate
AI, creators and trust: the honest case for and against, from someone who argued it on the SXSW Sydney stage and builds with it every day.
04
Australia’s AI film moment
What the country’s first AI film awards showed about where filmmaking is heading, and who gets to make films now.
On stage
Where he has spoken
20261 Billion Followers SummitDubaiKeynote on AI production. Shared the stage alongside MrBeast and Will Smith.
2026IABC Asia Pacific FusionBrisbaneTalk: How AI Is Changing Brand Storytelling.
2026The Australian AI Film AwardsBrisbaneCo-director of the inaugural awards, covered by SBS News.
2026Something DigitalBrisbaneSpeaker.
2025FRMEFESTCarriageworks, SydneyMasterclass: Smart Content, Smarter Tech, AI’s role in media and creativity.
2024TEDxASAS YouthGold CoastTalk: Creating in the age of AI.
2024SXSW Sydney, Discovery StageSydneyPanellist, The Great Debate: Australia Should Be A Leader In AI, moderated by the ABC’s Ange Lavoipierre.
2023SXSW Sydney, WPP HouseSydneySpeaker.
2023ABC Radio SydneyBreakfast with James ValentineInterview: Just how good (and scary) can AI be?
The Australian AI Film Awards
Australia’s first AI film awards
Co-directed by Jamie in Brisbane in 2026, with the films on the big screen and an industry forum on stage. Covered by SBS News.
Financial Review AI Awards, 2026
Recognition
The record
JamieAARON Top 50, 2026Ranked 30th in the global ranking of AI creatives in advertising, the highest-ranked Australian.
JamieAI Entrepreneur of the Year 2024APAC Entrepreneur Magazine.
JamieBrisbane Portrait Prize 2024Finalist, Digital category, for The King’s Battle.
StudioFinancial Review AI Awards 2026National finalist, Entertainment & Creativity.
StudioGlobal AI Agency of the Year 2025Named by The Enterprise World magazine.
About Jamie
“An award-winning professional photographer, in the documentary genre.”TechRadar
Jamie van Leeuwen is the founder of Absolutely AI, the Brisbane creative AI studio behind campaigns and films for UFC, Sheridan, Bhuja, Discovery Parks and Accounting for Nature. Before the studio he led social for ESPN in Australia and New Zealand and worked as a documentary photographer and filmmaker, described by TechRadar as an award-winning professional photographer in the documentary genre.
In 2023 the studio entered an AI-generated image in a photography competition under a pseudonym, won it, then told the world and returned the prize. The story ran from news.com.au to PetaPixel, TechRadar and the San Francisco Standard, with Jamie identified in that coverage as Jamie Sissons.
He has spoken at TEDxASAS Youth, SXSW Sydney, IABC Asia Pacific Fusion and Something Digital, gave a keynote on AI production at the 1 Billion Followers Summit in Dubai in 2026, and co-directed the inaugural Australian AI Film Awards in Brisbane, covered by SBS News. He was named AI Entrepreneur of the Year 2024 by APAC Entrepreneur Magazine, was a finalist in the Brisbane Portrait Prize 2024, and was ranked 30th in the AARON Top 50 2026, the global ranking of AI creatives in advertising.
