In the press

Jamie van Leeuwen is the founder of Absolutely AI, the Brisbane studio behind AI campaigns for UFC, Sheridan and Bhuja. A former ESPN social lead and documentary photographer, he has spoken at TEDxASAS Youth and SXSW Sydney, co-directed the inaugural Australian AI Film Awards and was ranked 30th in the AARON Top 50 AI creatives in advertising, the highest-ranked Australian.

Jamie van Leeuwen is the founder of Absolutely AI, the Brisbane creative AI studio behind campaigns and films for UFC, Sheridan, Bhuja, Discovery Parks and Accounting for Nature. Before the studio he led social for ESPN in Australia and New Zealand and worked as a documentary photographer and filmmaker, described by TechRadar as an award-winning professional photographer in the documentary genre.

In 2023 the studio entered an AI-generated image in a photography competition under a pseudonym, won it, then told the world and returned the prize. The story ran from news.com.au to PetaPixel, TechRadar and the San Francisco Standard, with Jamie identified in that coverage as Jamie Sissons.

He has spoken at TEDxASAS Youth, SXSW Sydney, IABC Asia Pacific Fusion and Something Digital, gave a keynote on AI production at the 1 Billion Followers Summit in Dubai in 2026, and co-directed the inaugural Australian AI Film Awards in Brisbane, covered by SBS News. He was named AI Entrepreneur of the Year 2024 by APAC Entrepreneur Magazine, was a finalist in the Brisbane Portrait Prize 2024, and was ranked 30th in the AARON Top 50 2026, the global ranking of AI creatives in advertising.