A man in a white puffer jacket, eyes closed and hands raised, lit in orange against deep blue

The award-winning creative AI studio.

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Cinematic AI commercials, films and visual campaigns for modern brands and storytellers.

About our AI Studio

Trusted by leading brands for AI creative

SheridanNFLBenefit CosmeticsUFCCrownAccounting for NatureSonyEureka AustraliaDiDiNBLDiscovery ParksAustralian UnityDarrell Lea
A woman laughing with a Bhuja pack in a sunlit city laneway, from the Bhuja relaunch TVC

Bhuja · Relaunch TVC, 2026

Selected work

Frames from the studio.

Campaigns, films, events and brand worlds for clients who needed the finished thing.

Hover to preview. Click for the full story and film.Tap any card for the full story and film.

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Latest work

Two of 2026’s biggest launches.

Friends laughing in a city laneway beneath a mural of Asha, the Bhuja girl, from the Bhuja relaunch TVCTVC · 2026Bhuja Real Food. Bold Crunch. Relaunch TVCCase study Jamie van Leeuwen in the studio explaining the thinking behind Sheridan’s Custom Comfort campaignCampaign · 2026Sheridan Custom Comfort, and the thinking behind itCase study
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Client work

Commercials, campaigns and films for brands like UFC, Benefit and Accounting for Nature.

All case studies
Giant UFC 312 letters standing in Sydney Harbour beside the Harbour BridgeLaunch filmUFC UFC 312 announcementCase study A hooded teenager crouched over a football in the rain against a backyard fenceWorld Cup seasonAustral Bricks The brick wall behind every footballerCase study A pink Benefit arch reading Welcome to the World of BADgal Bounce over rolling green hillsLaunch filmBenefit Cosmetics Welcome to the World of BADgal BounceCase study A photoreal tiger in cricket whites holding a red cricket ballCampaignAccounting for Nature Know the ScoreCase study A wallaby on a dark Tasmanian road caught in headlightsTVCRoad Safety Tasmania Different Day, Different Drive TVCCase study A Darrell Lea Strawberry Matcha Balls pack bursting through chocolate shardsProduct launchDarrell Lea 2026 product launchCase study Bruce, the Discovery Parks mascot, toasting marshmallows with children at a campfireCharacterDiscovery Parks Bruce the Bark ManagerCase study A bearded miner in a wide hat in front of the Southern Cross flag at EurekaDocumentaryEureka Australia The Eureka Stockade documentaryCase study Two women laughing under pink stage light at a regional gigCampaign imageryAustralian Unity Worth Doing WellCase study
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Events

From Australia’s first AI film awards to industry stages.

The AI Film Awards
Four panellists in conversation in front of The Australian AI Film Awards backdropEvent · 2026The industry forum The Australian AI Film AwardsVisit site An AI-animated film screening at The Australian AI Film AwardsEvent · 2026The films on screen The Australian AI Film AwardsVisit site Jamie van Leeuwen speaking on The Art of AI panel at Northshore BrisbanePanelThe Art of AI Panel, Northshore BrisbaneRead more
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Awards and stage

The recognition, the keynotes and the talk.

About the studio
Jamie van Leeuwen at the 2026 Financial Review AI AwardsFinalist · 2026Financial Review AI Awards Finalist, Entertainment & Creativity, 2026Read more AwardGlobal AI Agency of the YearThe Enterprise World, 2025Read more Jamie van Leeuwen holding his APAC Entrepreneur of the Year 2024 trophyAward · 2024AI Entrepreneur of the Year APAC Entrepreneur, 2024Read more Jamie van Leeuwen delivering his keynote at the 1 Billion Followers Summit in DubaiKeynote · 2026Keynote, Dubai 1 Billion Followers Summit 2026Read more RankingAARON Top 50Jamie ranked 30th, AI creatives in advertising, 2026Visit site Australian Financial Review headline, World-first prize for AI-generated photos, above an AI-generated aerial image of a fiery orange waveIn the Financial Review World-first prize for AI-generated photosRead more

How we work

Human direction. Faster production.

Behind the scenes on the Sheridan campaign.
  1. 01
    Direction.

    We start with strategy and a creative point of view. Nothing gets made until we know what the work has to do.

  2. 02
    Rapid conceptualisation.

    Dozens of directions explored fast, so the choice is made on quality rather than on what there was time to try.

  3. 03
    Finished to standard.

    Final outputs finished to premium standard for all channels including digital, OOH, retail and social. Graded, sound designed, versioned and delivered ready for broadcast.

In their words.

“Absolutely AI were instrumental in bringing our campaign to life. What stood out most was their ability to take an abstract concept and turn it into something tangible, engaging, and actionable.”
Accounting for Nature
“Using AI allowed us to explore new creative possibilities for showcasing Sheridan's new Clippable Quilts range. This helped us tell the story of multiple personas and how comfort can be customised to different sleep styles through versatility and personal style.”
Sheridan
“The final AI-generated video perfectly captured the bold, high-energy feel of our brand. The visuals were dynamic, the transitions were smooth, and the execution was impressive. The end result felt fresh, engaging, and on-brand. Would absolutely work with them again. Highly recommend!”
Benefit Cosmetics

Let’s make something worth watching.

Tell us what the campaign has to do. We will tell you honestly whether we are the right studio for it.

Get in touch