Sport & entertainmentSell the moment before it happens.

Sport runs on anticipation. An event has to feel huge before there's a card, a team sheet or a ticket in anyone's hand. We make the pictures that carry it, in real places that have to stay exactly right.

Get in touch See the work

National finalist, Financial Review AI Awards 2026
UFC · Austral Bricks

UFC · UFC 312 announcement, 2024. Licensed live action; the letters were built.

01The problem

Announce it before there's anything to show.

Sport sells moments that haven't happened yet. Announcements land months out, line-ups change, and the most powerful images, a city taken over or a stadium full, can't be photographed in advance.

And the scrutiny is intense. Global rights holders, broadcasters and host cities all look at the same frame, and a real place has to look exactly like itself.

02The work

Made for the big moment

UFC, UFC 312 announcement, by Absolutely AI

UFCUFC 312 announcementWe helped make the UFC 312 announcement: monumental UFC branding in Sydney Harbour, built on licensed live action so the bridge, the ferry and the water stayed exactly as they are. Two connected films.Read the case study

Austral Bricks, Dreams Start before the Stadium Lights, by Absolutely AI

Austral BricksDreams Start before the Stadium LightsA brand film that follows one footballer from about eleven to twenty against the same brick wall. It put a building products brand in the football conversation without an official sponsorship or anyone's protected identity.Read the case study

2Connected announcement films for UFC 312UFC
1Sydney Harbour, kept exactly as it isUFC
11 to 20The ages one footballer is carried acrossAustral Bricks

03How we work

Big, and believable

01
Find the shorthand
One image that says the event, the place and the moment before anyone reads a word. For UFC 312 it was monumental letters in the harbour beside a green and yellow ferry.
02
Start from the real place
Licensed live action carries the geography, the light and the water. Only the impossible part is built, so the location can't drift.
03
Clear every approval
Global brand, government partner, broadcast standards: options go back, notes are worked in, and the idea survives the room.
04
Finish for broadcast
Edited, finished, graded, scored and versioned for every television and digital spec the rollout runs on.

The UFC letterforms rising out of Sydney Harbour beside the Harbour Bridge — UFC 312 · the letters rising out of the harbour

A football striking a wet brick wall under a floodlight at night — Austral Bricks · one footballer, one wall, every kind of weather

04Services

The services behind it

05Questions

Common questions

Can you work with real locations and landmarks?

Yes, and we prefer to. For UFC 312 the harbour, the bridge and the ferry came from licensed live action, and only the impossible part was built.

Can you use team colours, logos or players?

Only with the rights holder's permission. Austral Bricks' film earned its place in the conversation with a fictional player and no protected team or tournament identity.

How do you handle approvals across partners?

By planning for them. The UFC 312 work went through UFC's global stakeholders and the partners responsible for how Sydney is represented, with options supplied and feedback worked in at each stage.

Can one character grow up on screen?

Yes. The Austral Bricks film carries one recognisable character from about eleven to twenty. Traditionally that means closely matched actors, ageing effects or a schedule measured in years.

Is it ready for broadcast?

Yes. The work is edited, graded, scored and versioned to the television and digital specs the rollout runs on.