The work, told in full
Campaigns for brands, governments and institutions, from the first conversation to the assets that shipped. Human direction, AI production, real numbers.
Bhuja2026 relaunch TVC and out-of-home motionBhuja's 2026 relaunch was the brand's first ever above-the-line campaign. Actors were filmed in a single day on a controlled set in Sydney, and every cinema, beach, laneway and backyard around them was built with AI.Read the case study
SheridanCustom Comfort, AI campaign productionSheridan needed one campaign idea that could explain a versatile new quilt to very different kinds of sleeper, hold a premium standard, and run everywhere from a shopping centre screen to a product page.Read the case study
Discovery ParksBruce the Bark Manager, AI toolkit and trainingDiscovery Parks had a new mascot and no repeatable way to keep making content with him. We built the toolkit, the workflow and the guardrails, then trained the internal team to run all three.Read the case study
UFCUFC 312 announcement, hybrid AI and VFX productionUFC had to announce its return to Sydney before there was a fight card to sell. The answer put monumental UFC branding into Sydney Harbour, built on licensed live action so the bridge, the ferry and the water stayed exactly as they are.Read the case study
Benefit CosmeticsBADgal Bounce, AI launch filmBenefit had a campaign identity, a set of approved 3D mascots and a new mascara. We turned those assets into a world they could move through, and a launch film that still looked unmistakably like Benefit.Read the case study
Eureka AustraliaEureka Australia, AI documentaryThere is no photographic record of the Eureka Stockade. Eureka Australia had the research and no way to film it. Three months later they had a documentary that Eureka Australia says is now used by schools and museums around the country.Read the case study
Road Safety Advisory Council TasmaniaDifferent Day, Different Drive, TVCA wallaby in the headlights, on a wet Tasmanian road, at night. The moment the commercial needed and the one shot nobody could safely film.Read the case study
Accounting for NatureKnow the Score, end to end AI campaignAccounting for Nature can measure the condition of a forest, a reef or a whole country. Explaining that to a chief executive was the harder problem. The answer was a scoreboard.Read the case study
Australian UnityWorth Doing Well, hybrid AI productionA country show, a regional gig, the Parkes Elvis event and a colour run. Four regional worlds for an out of home campaign, built around eleven real people photographed once.Read the case study
Austral BricksWorld Cup season brand film, photoreal AI productionAustral Bricks wanted into the football conversation and had no idea for how. The film we recommended follows one boy from about eleven to twenty, training against the same brick wall, until the wall is the only thing in his life that never changed.Read the case study
Darrell Lea2026 product launch, product digitisation and campaign productionDarrell Lea had three new chocolate products, a national launch window and no asset library. The physical samples came to us in a box. More than 30 static and motion assets went back out in about ten days.Read the case study