Creative AI Agency
Absolutely AI is an award-winning creative AI agency, based in Brisbane and working Australia-wide. We make commercials, films and visual campaigns for brands like Bhuja, UFC, Sheridan and Benefit, directed by people and produced with AI.
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The agency behind Bhuja’s relaunch TVC, the UFC 312 announcement and Sheridan’s Custom Comfort.
Get in touch →Trusted by the best for AI creative
One studio, every format a campaign needs.
AI commercials
TVCs and campaign spots, from AI-built worlds around a one-day shoot to films with no shoot at all. See AI commercial production.
Visual campaigns
Key visuals, out of home, product and lifestyle imagery from one campaign world. See AI graphic design and campaign imagery.
AI films
Brand films and documentaries, including stories nobody could ever photograph. See AI film production.
Content at scale
One idea cut into every placement a launch needs, or an in-house team set up to keep making it. See AI content creation.
Education
Training and workshops that show creative and marketing teams how premium work is made with AI. See AI training for teams.
Events and keynotes
Keynotes, panels and The Australian AI Film Awards, which Jamie co-directs. Book Jamie to speak.
Campaigns delivered, from billboards to television commercials
Jamie van Leeuwen in the AARON Top 50 2026, the highest-ranked Australian
National finalist, Financial Review AI Awards, Entertainment & Creativity
The craft of a studio, made with AI.
Live action, AI, or both
We choose shot by shot. Bhuja’s cast was filmed in one day on a controlled Sydney set and every backdrop around them was built with AI. UFC 312 put monumental branding into licensed footage of Sydney Harbour. More in AI video production.
A director with a point of view
Every project starts with a brief, a strategy and a creative call. Then we explore more directions than a shoot budget would allow, and choose on quality, not on what there was time to try.
Where we work
Brisbane-based and working with brands across Australia, from Sydney and Melbourne to Perth, and with the agencies behind them. Sectors include FMCG, sport and entertainment, tourism, government and not-for-profit, beauty and lifestyle and building products.
In their words
“Working with Absolutely AI has offered us a window into the past, letting us meet the eyes of those who stood at Eureka.”
“Using AI allowed us to explore new creative possibilities for showcasing Sheridan's new Clippable Quilts range. This helped us tell the story of multiple personas and how comfort can be customised to different sleep styles through versatility and personal style.”
“The final AI-generated video perfectly captured the bold, high-energy feel of our brand. The visuals were dynamic, the transitions were smooth, and the execution was impressive.”
“Absolutely AI were instrumental in bringing our campaign to life. What stood out most was their ability to take an abstract concept and turn it into something tangible, engaging, and actionable.”
Why brands choose Absolutely AI
Recognised where it counts
National finalist in the 2026 Financial Review AI Awards, in the Entertainment & Creativity category. Named Global AI Agency of the Year 2025 by The Enterprise World. Founder Jamie van Leeuwen ranked 30th in the AARON Top 50 2026, the Aaron Awards’ global ranking of AI creatives in advertising, and the highest-ranked Australian on it.
Proof on air, not in a deck
Bhuja’s relaunch TVC has been on air since 1 October 2026, and we made its out-of-home motion too. The work is out in market, under real brands, at full size.
We work with your agency, not around it
Production companies and agencies bring us in to work alongside them: CRATER on Bhuja, Sure Studios on Australian Unity, and Supermassive’s concepts on Darrell Lea.
What an engagement looks like.
Brief and direction
We start with what the work has to do, who it has to reach and where it will run. Nothing gets made until the idea is clear.
Concepts and storyboard
Many directions explored fast, then one storyboard you sign off. It is the anchor every frame is checked against.
Production and finish
Produced, graded, sound designed and versioned for every channel on the plan, ready for broadcast, out of home and social.
Common questions
What does a creative AI agency do?
It makes the work: commercials, films, campaign imagery and content, directed by people and produced with AI. We sit on the creative side of the table, so the idea, the craft and the finish are ours, and AI is how we make it.
Are you an AI marketing agency?
We are the creative half of one. We make the campaigns, commercials, social and out-of-home creative that marketing teams run. We don’t buy media, run SEO or manage ad accounts, so we sit comfortably beside the agencies and in-house teams who do. More on our AI marketing agency work.
Is everything made with AI?
No. Live action, photography, 3D and AI are chosen shot by shot. Bhuja’s actors were filmed on a set, UFC 312 was built on licensed footage, and Road Safety Tasmania’s wallaby was generated into a commercial that was already shot.
Will you replace our agency or creative team?
No. A lot of our work runs alongside existing agencies and in-house teams, and many of our engagements train teams to produce their own work.
Who owns the work?
Ownership and usage are set out in the scope before work starts, so your legal and procurement teams know exactly what you receive on delivery.
Where are you based?
Brisbane, working Australia-wide. Recent work includes a Sydney shoot for Bhuja and Sydney Harbour for UFC 312, and we work with brands and agencies right across Australia.
Related
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AI animation
Characters, brand worlds and product in motion.
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AI product photography
Packshots and product images, accurate to the product.
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AI branding
Brand worlds, characters and visual systems.
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AI marketing agency
Campaign creative calibrated to your brand, from concept to delivery.
